Born from a dream.

As best friends and new mothers, through countless WhatsApp voice messages and a million questions about our babies, we are always trying to help each other find solutions for everything from the smallest to the most important things. One of those questions was how to give our babies comfortable and safe sleep.

That's how Noori was born. We realised that the local market doesn't offer much choice when it comes to sleeping bags and swaddles that truly meet all the needs: good structure, quality materials and thoughtful details. We wanted something practical, comfortable and beautiful, so we decided to create it ourselves. Made locally from 100% certified cotton, with a safety-first design.

Our mission is to support new parents in their everyday lives, offering products that combine functionality, sustainability and design, carefully crafted for the littlest ones and for everyone who shares every moment with them.

Noori started from our friendship and a desire to create something we truly missed as mothers. From an idea to thoughtfully designed, high-quality products, made to make everyday moments with your baby simpler and more carefree.

With love, A & K 🤍